SATO America, Inc., a leader in barcode


Monday, August 30, 2010

SATO America, Inc., a leader in barcode printing, labeling, and EPC/RFID solutions, today announced the appointment of Chris Williams as the new Southern Regional Sales Manager. Reporting to Robert Linse, President, Mr. Williams will be responsible for the continued development and growth of channel business within the southern territory.

Mr. Williams will focus on securing new reseller agreements and working with existing SATO Business Partners to offer new DCS (data collection systems) and labeling solutions. He has vast experience in all aspects of Auto ID and RFID, including a wide range of supply chain applications, as well as applications in healthcare, utilities, and biotech.

Prior to joining SATO America, Mr. Williams specialized in all aspects of Auto ID and RFID solutions for companies such as Intermec and Moore/RR Donnelly. Most recently, he was an independent sales representative within the field.

Robert Linse commented, "With over a decade of experience in the Auto ID and RFID arena, Chris Williams joins SATO America as a seasoned professional. He is able to immediately demonstrate his knowledge and experience to our highly valued resellers, as well as our existing and future customers. Based on his customer-centric approach, Chris is already an essential value of both SATO America and its customers."

Mr. Williams will be located in Raleigh, North Carolina and can be reached at (704) 644-1650 ext. 1256, or

About SATO
SATO is a pioneer and leading global provider of integrated Automatic Identification and Data Collection solutions that leverage barcode and RFID technologies. SATO manufactures innovative, reliable auto-identification systems and offers complete solutions to businesses by integrating hardware, software, media supplies and maintenance services. Customers rely on SATO for accuracy, labor and resource savings helping to preserve the environment.

Founded in 1940, SATO is publicly listed on the first section of Tokyo Stock Exchange in Japan. It has sales and support offices in over 20 countries and is represented globally through a world-class network of partners. For the fiscal year ended March 31, 2010, it reported revenues of JPY 74,917 million (US$ 807 million). More information about SATO Corporation can be found at

* Conversion is based on an average exchange rate of 1 US Dollar = 92.89 Japanese Yen.

Back to News Listing